Rachel Hurvitz is the Senior Brand Marketing Manager for GCH, the licensor of WILLIE’S RESERVE™. Rachel helped launch Willie Nelson's Cannabis brand from concept to one of America's first national cannabis brands. With previous experience marketing in the hospitality industry for an Inc. 500, Global Top 100 Company she now manages national brand and marketing initiatives for WILLIE’S RESERVE™.
Rachel wrote her master's thesis in 2012 on the power of the individual in the dissemination of news and information through social media; titled "The Induvial as the New(s) Authority." Currently, she manages the national social media strategy for Willie's Reserve and will share her perspective on what it takes to build a brand in the current social media landscape.